Want to know how to create do-it-yourself marketing videos for your business?
Today, it's a bit easier. And the technology we have today has allowed me to raise-the-bar on the quality of my videos (using tool like my iPhone!) and help me generate over 1.7 Million views just on my YouTube Channel.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
Identify this first, and it will become much easier to make your video a reality.
The next step, is to outline or script it. Take a moment to plan and script your video. Be concise and keep your video short. If you don't, you'll end up rambling on and on and on.
Turning the camera on and "winging it" is a scary option. It will most likely leave you with a long, rambling version of a video that most people will click off and avoid. Not good. That's why step #2 is to take a moment to plan and script your video. Be concise and keep your video short.
Make sure to grab a tripod, and properly lighting so your video looks more professional.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
But if you must edit, the editing software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia.
Once you have finishing the editing of your video, and you have successfully exported the video, it's time to UPLOAD it to the Internet for the world to see.
Now it's time for the exciting part...broadcasting your video! This most likely means you'll be posting your video to YouTube.com. But the real magic in using YouTube is in HOW you optimize your videos to get ranked and viewed.
Take the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.
And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it's time to rinse and repeat!
Get to work!
Today, it's a bit easier. And the technology we have today has allowed me to raise-the-bar on the quality of my videos (using tool like my iPhone!) and help me generate over 1.7 Million views just on my YouTube Channel.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
First, you need to identify the OBJECTIVE of your video. What's the point or goal? What are you measuring? Traffic? Leads?
Identify this first, and it will become much easier to make your video a reality.
The next step, is to outline or script it. Take a moment to plan and script your video. Be concise and keep your video short. If you don't, you'll end up rambling on and on and on.
Turning the camera on and "winging it" is a scary option. It will most likely leave you with a long, rambling version of a video that most people will click off and avoid. Not good. That's why step #2 is to take a moment to plan and script your video. Be concise and keep your video short.
Make sure to grab a tripod, and properly lighting so your video looks more professional.
After you finish a day of filming, it's time to edit...and yes this can be the time-sucking bottleneck of your entire process...so if you can: outsource the editing!
It will save sooo much time and money!
But if you must edit, the editing software I recommend is Screenflow (Mac only). If you're on a PC, I recommend Sony Vegas or Camtasia.
Once you have finishing the editing of your video, and you have successfully exported the video, it's time to UPLOAD it to the Internet for the world to see.
Now it's time for the exciting part...broadcasting your video! This most likely means you'll be posting your video to YouTube.com. But the real magic in using YouTube is in HOW you optimize your videos to get ranked and viewed.
Take the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.
And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it's time to rinse and repeat!
Get to work!
About the Author:
Learn more about make a marketing video. Stop by Rose Marie D'Amico's site where you can find out all about youtube marketing and what it can do for you.
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