Monday 11 August 2014

Facts About Co-Branded Card Programs.

By Graham Perez


Innovations in the business and finance industry are occurring rapidly, with paper money giving way to plastic money. More and more people today depend on a credit, debit, or prepaid credit cards to get them through the day, as they rarely carry cash anymore. This is why a properly conceived and implemented co-branded credit card program can be quite beneficial for all parties involved.

Thus, considering the number of users of plastic money in the world today, we can say that any venture initiated for a co-branded card program will be a profitable one. If you are interested in opting for a credit card program for your business, here is what you need to know:

Understanding Co-Branded Card Programs. When a business implements co-branded credit card programs, a relationship forms between four important entities: the company, the bank, the customer, and card providers such as MasterCard and Visa.

The program works well for all types of cards, including prepaid credit cards. This is what makes it the best option for promoting your business, as the card contains your company's logo as well as the card provider's logo, bringing better promoting and growth for both companies. Sometimes, even banks add their own logos to the card to gain more clientele for their enterprise as well.

The credit card program is used to provide the customers and employees of the primary business with easy means to use their money while promoting the business by keeping it in the customer's eye with the help of a convenient payment solution. This increases the bond of loyalty that you share with your clients and will bring them back to your business frequently.

Although companies, banks, and card providers find this as an efficient way to gain exposure amongst people, they are not the ones who benefit the most from it. The cardholders using the card on a daily basis are able to make transactions in a secure and convenient manner, thus increasing customer loyalty.

Minimum Services Charges - This is the form of money transaction that allows people to spend their money conveniently with a very small service charge.

No Extra Fees - In most cases, a credit card program does not charge any transaction fees or continuous maintenance charges.

No hidden or additional charges such as maintenance fee or transactions fee when using the card.

Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

Reward Programs - Most card programs will also offer incentives and rewards to cardholders, which is an additional benefit for them.

Card providers often hold special deals that they offer to cardholders upon applying for the card or during certain months.

Out of all the various card programs available, it is best to opt for a prepaid credit card programs that allow cardholders to use their own money with ease without going in debt after excessive purchases.




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